Logo Considerations for Custom Socks
Your logo is one of, if not your most important brand asset. It visually communicates to your customers and prospects who you are and what you do. It unifies all of your marketing and promotional efforts. It often builds trust and credibility and showcases your brand personality.
Therefore, when you use your logo on custom socks, it’s critical that you design them in a way that protects your brand, not hurts it. If your company has a brand style guide that dictates logo usage, refer to it before finalizing your sock design.
Here are three design considerations when incorporating your logo on custom promotional socks.
Keep your logo conspicuous.
Colorful, fun promotional socks are a great way to distinguish your brand. But if your logo gets lost in a pattern, you could be doing more harm than good to your visual identity.
Stripes and other busy patterns could camouflage your logo, so make sure it is adequately set apart from any of those design elements.
If you want your socks to be extra colorful, you may want to use a simple black or white version of your logo so that it stands out on the sock design, provided your company brand standards allow this.
This typically works well on colored backgrounds. If the main sock design is black, navy blue or other dark color, then you will likely want to use the white version of your logo. Conversely, lighter background colors typically call for using a black logo.
Choose colors that complement your logo.
If you plan to use the full color version of your logo, then it’s important that your sock design use colors that complement your company’s color scheme.
Traditionally, colors that are directly opposite each other in the color spectrum, such as red and green, yellow with purple, or blue and orange, are considered complementary.
There are also color combinations that use three and four colors that are considered harmonious. If you look at a traditional color wheel, any three colors adjacent to each other on the wheel work well together, as do those that make an equilateral triangle or a rectangle on the wheel.
Let your logo breathe.
Many companies have brand standards or guidelines, and those rules typically state that nothing should crowd the logo. Whether it’s on a website, marketing materials, or apparel, the logo should stand out and not be crowded by other text or graphics.
The same should be true for your custom socks. Make sure there are no heavy patterns, slogans, or other graphics that are crowding your logo. Ideally, there should be some space surrounding your entire logo on the sock design.
About the author
Sachin Patel has been designing socks for retailers, businesses, and promotional products distributors since 2010. His background in engineering and textiles is integral in streamlining production processes and developing detailed product specifications at EVERSOX, a worldwide supplier of custom socks.