Consumers have abundant choices when it comes to apparel. Distinguishing your brand from the competition requires a deliberate marketing approach. Here is an essential three-step process to marketing your apparel or sock brand.

Keeping your company at the forefront of your customers’ minds is paramount. So, before you get your booths ready and your team prepped, learn these essential tips for selecting memorable tradeshow giveaways.

During winter, your best defense against the elements is wool. Wool’s popularity is owed to its insulating properties, feel, and aesthetics. But even wool-lovers sometimes get confused with differentiating the various types of wool found today.

Using promotional products at trade shows and conferences can help start conversations with prospects. The right type of giveaway can even influence attendees to consider doing business with your company.

Long before colorful socks emerged as a trendy fashion accessory for men, the geek/nerd subculture had already embraced them as a fashion staple. Nowhere is this more evident than in Silicon Valley, the mecca of the technology industry, where even