5 Essential Tips for Selecting Tradeshow Giveaways

Every smart marketer knows the value of tradeshows—introducing new clients to your brand, familiarizing your customers with new products, and receiving meaningful feedback are just the tip of the iceberg. It should also go without saying that keeping your company at the forefront of your customers’ minds is paramount once they’ve left. Tradeshow gifts or giveaways achieve just that. So, before you get your booths ready and your team prepped, learn these essential tips for selecting tradeshow giveaways that make a lasting impression.

  1.  Remember the impact of brand power. Make sure your product is something you want associated with your company. Not only should it echo your organization's image, but it should be a statement of customer value. Therefore, never distribute items that could be perceived as cheap.
  2.  Avoid promotional items that will quickly be forgotten. Focus on products that can be used all year round and on a daily or weekly basis.
  3.  Don't insult your target audience by ignoring their wants. Instead, research the interests of your attendees, and think about what they would be interested in receiving.
  4.  Be considerate of attendees who are coming from across the country. Do not give away anything that will make travelling difficult. Promotional gifts should be compact, light-weight, and sturdy.
  5.  Order enough promotional gifts to send to loyal customers who could not attend the tradeshow, and for your hard-working coworkers/employees.

And always remember to start your tradeshow season off on the right foot by generating a buzz through print or online media. Keep mailings and emails individualized by personalizing them with the names of your potential guests. Inform your guests that you will be giving away promotional gifts as an incentive. Your goal should be to get as many people out to see you as possible.


About the author

Sachin Patel has been designing socks for retailers, businesses, and promotional products distributors since 2010. His background in engineering and textiles is integral in streamlining production processes and developing detailed product specifications at EVERSOX, a worldwide supplier of custom socks.