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Useful articles on clothing care, industry news, and marketing tips.

3 Steps to Marketing Your Apparel Brand
May 22, 2017
Consumers have abundant choices when it comes to apparel. Distinguishing your brand from the competition requires a deliberate marketing approach. Here is an essential three-step process to marketing your apparel or sock brand. ....
Tube Socks: History And Continuing Popularity
April 24, 2017
Tube socks have been around longer than many people realize. Some fashion historians date their existence to the 1800s. Their popularity in the U.S. peaked in the ‘70s, and they still continue to enjoy popularity in our culture today. ....
Essential Fashion Tips for Men’s Dress Socks
March 27, 2017
For many men, socks are an afterthought. They put on any old pair available. This attitude comes from a time when dress socks offered fewer choices in color and style. Today’s sock lines offer nearly every color and pattern imaginable. ....
What Makes a Sock Brand Great?
February 28, 2017
As socks become more of a fashion statement, people will become more discerning about which types and brands of socks they want to accessorize their wardrobes with. Their selection may very well come down to a few sock design elements. ....
What Your Socks Say About You
January 23, 2017
What you wear sends a message, whether you intend to send a specific message or not. Clothing can tell the world everything from “I’m ambitious” to “I don’t care.” And every bit of your wardrobe from head to toe is part of that message—including your socks. ....
Socks in Pop Culture
December 27, 2016
Socks are becoming an important element to modern pop culture. Today, there are entire blogs devoted to showing celebrities in their colorful socks. Famous people talk about their socks in the same regard as they do their movies and books. ....
5 Essential Tips for Selecting Tradeshow Giveaways
November 28, 2016
Keeping your company at the forefront of your customers’ minds is paramount. So, before you get your booths ready and your team prepped, learn these essential tips for selecting memorable tradeshow giveaways. ....
Types of Wool Used in Clothing
October 25, 2016
There’s no denying that people love wearing wool. Wool’s popularity is owed to its insulating properties, feel, and aesthetics. But even wool-lovers sometimes get confused with differentiating the various types of wool found today. ....
Why Custom Socks Make Great Promotional Products
September 28, 2016
You're a smart marketer looking for a fun product that can be distributed as an employee, client or vendor gift. Your company has a distinguished brand and wants its gift to convey that image. Look no further. ....
Guide to Choosing Socks
August 30, 2016
Selecting the right sock doesn’t have to be an exact science. As long as the socks have the appropriate material and features for your needs, you’re well on your way to increasing your overall comfort. Use this guide to determine the best socks for your activities. ....
Engaging Campuses with Custom Socks
July 15, 2016
Now, more than ever, colleges, varsity teams, and universities have the opportune moment to promote their brands and engage their students using custom socks. Our client feedback indicates that students are responding very positively towards events and programs involving ....
Making the Pitch for Custom Socks
May 20, 2016
What makes a great promotional product? Something versatile, mass appealing, unique, easy to transport, economical, and used daily? If you’re a promotional products distributor looking for a new idea to offer clients, custom socks may be the answer. ....
Where Did “Sock Sayings” Originate
April 19, 2016
Have you ever “knocked somebody’s socks off” or had somebody do it to you? Or, told an annoying person to “put a sock in it?” Have you ever wondered why we use the imagery of socks to express surprise or to tell somebody to shut up? ....
Trade Show Marketing Using Custom Socks
March 7, 2016
Using promotional products at trade shows and conferences can help start conversations with prospects. The right type of giveaway can even influence attendees to consider doing business with your company. ....
How to Coordinate Colorful Dress Socks with Your Attire
February 8, 2016
Dress socks with bright colors and patterns are in vogue in many professional settings. They can communicate to colleagues and business associates a sense of individuality, daringness and creativity. One of the advantages of ....